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<h3 class="article-title">
OMODA 5+创新营销l合拻I使奇瑞“流全球?
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<span class="l time">2022/4/7 15:33:51</span>
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<p><span style="font-size:12pt"><span style="font-family:宋体"><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">随着q轻一代逐渐成ؓ全球汽R市场的主要消费群体，如今的R企无论是产品Q还是营销都开始紧贴他们的喜好向年d转型Q作d牌第一梯队的奇瑞当然也不例外。近q来Q结合当下流行趋势，邀请年Mh喜爱的明星助c联合抖韟뀁小U书、微博等q轻人喜qq_频推花式营销早已成了常规操作。ؓ全球C代年Mh而生?/span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">OMODA5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">Q在核创新营销玩法的加持下Q更是奇瑞全力拥抱年d?/span>“王牌特工”?/span></span></span></span></p>
<p style="text-align:center"><img src="http://www.wjgjw.cn/uploadfile/News/2022/4/23/7907ee82-cc5b-4acc-aa9e-64fc4888acb9.png" style="height:366px; width:553px" /></p>
<p><span style="font-size:12pt"><span style="font-family:宋体"><strong><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><strong><span style="font-family:微Y雅黑">攑և</span>“5</strong></span></span></strong><strong><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><strong>+3</strong></span></span></strong><strong><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><strong><span style="font-family:微Y雅黑">杀?/span>”Q奇瑞O</strong></span></span></strong><strong><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><strong>MODA</strong></span></span></strong><strong><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><strong><span style="font-family:微Y雅黑">沟通全?/span></strong></span></span></strong></span></span></p>
<p><span style="font-size:12pt"><span style="font-family:宋体"><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">产品是消费者与车企之间最直接的沟通桥梁，面对合资品牌的强敌环Z造R新势力的异军HvQ如何围l品进行年d转型成了自主品牌亟待解决的问题。作为奇?/span>“大单品策?rdquo;中的全新车型Q天生具有五大全球基因的O</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">Q不仅有清晰全球车定位，更集</span>“技术奇?rdquo;的硬核实力于一w，有着潮流设计、硬核动力、智能科技三大q轻“杀?rdquo;?/span></span></span></span></p>
<p><span style="font-size:12pt"><span style="font-family:宋体"><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">O</span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">在研发之初就U承用户思维Q面向全球用戯研将他们的徏议融入品设计，q按照全球法规标准展开</span>“因地制宜”的适应性开发与</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">ADAS试及碰撞测试，其已获得了中国C-NCAP、欧盟E-NCAP、中南美L-NCAP、东南亚ASEAN-NCAP以及xA-NCAP{五大碰撞标准，代表着OMODA 5有满_球标准的五星品质?/span></span></span></span></p>
<p style="text-align:center"><img src="http://www.wjgjw.cn/uploadfile/News/2022/4/23/9a15d1db-da2f-45c9-8890-5c1b44b01694.png" style="height:365px; width:551px" /></p>
<p><span style="font-size:12pt"><span style="font-family:宋体"><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">作ؓ奇瑞q轻化和全球化新阶段的发轫力作，</span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">OMODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">pC代年Mh喜欢新奇事物、新鲜玩法的心理Q新车持l践?/span>“以用户ؓ中心”的品牌理念，通过全球命名的共创玩法吸引了全球3</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">0</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">多个国家的新世代q轻人的t跃参与?/span>“O</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">”之名便是?</span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">0,000</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">多个命名Ҏ中脱颖而出Q是当之无愧的集万千宠爱于一w。此ơ活动不仅展CC代的潮流玩法Q更是掀起一Z全球C代年Mh联动的破圈狂Ƣ?/span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="font-family:宋体"><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">未来Q?/span>O</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">在全球</span>3</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">0</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">多个国家陆箋上市Q凭借脓合年Mh审美的潮设计，必将成ؓC代年Mh心中?/span>“Dr</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">eam car</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">”。同Ӟ</span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">OMODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">q在鲲鹏动力</span>1</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">.6TGDI+7DCT</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">动力l合的基上融入了能赛R模式Q当开启该功能后׃A表可U变赛R模式Qƈ通过l专业调校的拟真声浪为全球新世代q轻人带来沉感十的驾控体验。此外，</span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">OMODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">q搭载了</span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">24.6吋一体式双联?畅玩生?/span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">?/span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">OMODA智慧辨识pȝ</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">?/span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">sonyD堂U音?64色律动氛围灯</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">Q以?/span>L</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">2.5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">U智能驾驶辅助系l等丰富的智能科技配置Q可全面q合全球C代年Mh的用车需求?/span></span></span></span></span></p>
<p style="text-align:center"><img src="http://www.wjgjw.cn/uploadfile/News/2022/4/23/caf7c640-c4c1-47a1-926e-7aacad2d36a9.png" style="height:371px; width:554px" /></p>
<p><span style="font-size:12pt"><span style="font-family:宋体"><strong><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><strong><span style="font-family:微Y雅黑">打破行业壁垒Q拉q品牌与用户距离</span></strong></span></span></strong></span></span></p>
<p><span style="font-size:12pt"><span style="font-family:宋体"><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">Z能与全球C代年Mh</span>“玩在一P乐在一?rdquo;Q奇瑞还以O</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">为圆点，通过圈层化社区构建，打造中心化的粉丝^収ͼ与用hl性地沟通交Ş成良性@环。在</span>O</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">C中，虚拟代言人阿喜以</span>“0号公?rdquo;的n份入d中，用户不仅可以在这里找到志同道合的朋友Q还可以h当下的潮玩法，更可以抒发己见与阿喜共同打造属于自q家园。未来，随着O</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">C的不断完善，奇瑞或将围绕</span>O</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA</span></span> <span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">推出</span>A</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">R</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">实景U上看R、时周Ҏ品等更多C代年Mh喜爱的互动娱乐方式，在增强品牌与用户_性的同时Q让q轻人感受到C代与品牌实现</span>“0距离”沟通的交互力?/span></span></span></span></p>
<p style="text-align:center"><img src="http://www.wjgjw.cn/uploadfile/News/2022/4/23/32987072-a6fc-45ee-9411-75b568ab5211.png" style="height:368px; width:552px" /></p>
<p><span style="font-size:12pt"><span style="font-family:宋体"><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">目前Q?/span>O</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">已联合了知名品牌</span>5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">2TOYS</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">Q以q轻人喜q盲盒形式推出?/span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">#新年pOMODA#集喜卡活?/span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">。奇瑞通过与潮牌联动，在与q轻人同频共振的同时Q将</span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">OMODA 5作ؓU子埋进了更多年Mh的心中?/span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">此外Q在今年刚过ȝ情h节中Q?/span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">OMODA 5q去C北外W滨江l地狂秀技Q与众h来了一场甜邂逅，q向全球C代年Mh高调告白Q让他们</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">感受了跨ơ元情h节的凡力。不N见的是，</span>O</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">可以不断通过与潮牌联动，持箋p?/span>“q轻市场”辐射更多全球C代年MhQ将O</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">打造成专属奇瑞?/span>“I</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">P”</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">?/span></span></span></span></span></p>
<p style="text-align:center"><img src="http://www.wjgjw.cn/uploadfile/News/2022/4/23/e3cab765-5549-4117-bc28-326e1e2c3ef1.png" style="height:366px; width:560px" /></p>
<p><span style="font-size:12pt"><span style="font-family:宋体"><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">天生h全球研发、全球标准、全球品质、全球命名、全球上市等五大全球基因?/span>O</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">MODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">Q已有与合资品牌产品争锋的品质实力。在潮流设计、硬核动力、智能科技三大核心产品力，以及多元化创新营销的加持下Q?/span></span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑">OMODA 5</span></span><span style="font-size:11.0000pt"><span style="font-family:微Y雅黑"><span style="font-family:微Y雅黑">不仅可以满全球C代年Mh的潮用车需求，q将打破行业壁垒拉近用户与品牌之间的距离Q全面助推奇瑞品牌实现年d与全球化的步伐?/span></span></span></span></span></p>
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